Creatives in Web3 Age

The New Internet

Web3 technologies open up new possibilities for publishing, sharing, owning, and earning in the digital world. NFT art, virtual events, community-driven platforms, and direct connections with audiences make visible what previously remained in the background.

The project’s target groups include artists, producers, teachers, and other creative professionals. The project offers opportunities to learn about, discuss, and experiment with blockchain-based services.

Creative Fields in the Web3 Era brings blockchain technologies into use within the creative industries through training, publications, and experiments. The project is carried out by Arcada, Metropolia, SeAMK, Humak, HAMK, and Helsinki XR Center.

Humak produces webinars addressing Web3 phenomena for creative professionals, as well as longer-term innovation projects for early-career cultural managers. In the project, Humak also acts as a communication expert. Reaching creative industry practitioners is Humak’s particular area of expertise.

So far, the project’s webinars have covered topics such as managing music copyrights, music publishing, NFT art platforms and the art market, and publishing films on blockchain-based services.

Goals and services

The project will tackle the following challenges:
• utilization of blockchain technology in the sale and distribution of digital cultural products and services
• activation of virtual reality communities
• enhancing digital service design in web3 services
• improving the competencies of trainers.

By offering the following services:
• community to enlighten actors in the field
• publications for learning and inspiration
• innovative web trials
• meetings around innovative content
• community management for digital communities
• training for educators