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Funded by the European Union.

EKIP – European Cultural and Creative Industries Policy Platform

We are setting new standards for open innovation and policy development within Cultural and Creative Industries’ ecosystems in Europe.

Unlocking open innovation together with ekip

Creativity is not a nice-to-have. It’s infrastructure. The Creative and Cultural Industries (CCI) are vibrant, innovative, and essential to a dynamic society. But despite their economic value and cultural significance, these industries often find themselves stuck in a system that doesn’t know how to support them properly. CCI includes everything from design studios and architecture firms to fashion designers, digital creators, writers, dance ensembles, musicians and filmmakers. It’s a sector buzzing with creativity, experimentation, and ideas. And yet, it’s regularly misunderstood—particularly when it comes to scalability and integration into mainstream innovation ecosystems.

At ekip, we work to embed the CCIs into the heart of Europe’s innovation ecosystems as system-shapers, bridge-builders, and policy co-creators. The challenge is connectivity. We can build better frameworks for collaboration: Spaces where creatives, universities, and public institutions meet as equals; Policies that support clusters and networks, not just single “unicorn” companies. Across Europe, creatives are already driving solutions to complex challenges — from green transitions to digital transformation, from inclusive city-making to new business models. But for this potential to scale, we need policies, ecosystems, and partnerships that take creativity seriously. That’s the work we’re doing — together with cities, practitioners, and policymakers.

Tech start-ups get incubators. Universities have research labs. Meanwhile, artists, designers, and cultural organisations, people who work to empower human values, have far fewer support systems to turn ideas into lasting impact. The gap is unbalanced and limits what industries in the EU can achieve. When CCIs collaborate with other sectors, they bring inclusive design, storytelling, and experimentation. Diverse skills that make innovation more accessible, relevant, and transformative.

Ekip reimagines what innovation support could look like when it’s designed with creative and cultural practitioners in mind. Policy is both the starting and ending point for our work at ekip. Our approach is threefold: Analyse existing policies – Assess the role of institutions – Address the gaps. By examining the current landscape, we identify gaps and propose improvements, fostering innovation ecosystems in the creative sector.

Goals and actions:

Ekip team is on a mission to make open innovation the go-to way of working in creative industries. But what does that mean? It’s all about collaboration. By bringing together people from different industries, we aim to create new, exciting ideas that can solve some of today’s biggest challenges—like making Europe greener and more inclusive for everyone.

The core framework for achieving the goals is the ekip Policy Recommendation Engine, which is an iterative policy development approach that actively involves local and regional stakeholders. The engine consists of three main activity strands:

1) Identification, prioritisation and investigation of policy needs

2) Formulation and testing of ecosystems to assess policies in real-world settings

3) Outreach to engage stakeholders across various ecosystems.

Ekip: the Humak Role

The Humak team is particularly involved in preparing the background research and scoping documents for three Policy areas:

  1. Craft-led Innovation
  2. Cross-Innovation with(in) Performing Arts
  3. The EU Innovation policy and CCI Spaces, infrastructures and ecosystems.

Humak was also responsible for the coordination of a Policy Landscape Analysiscompleted in the research package co-created with colleagues from Delft University of Technology, The University of Edinburgh and Technopolis Group Belgium consultancy. That document curated by Humak provides an overview of Cultural and Creative Industries (CCI) policy development in the European Union  

The Finnish team contributed also to the report related to CCIs and City open innovation ecosystems assessment and the creation of Innovation Tools Supporting Policy Recommendation Implementation in City ecosystems. This was done together with Lund University, Future by Lund, City of Rotterdam, Saint-Étienne (City of Design) School of Art and Design, and the Creative Industries Kosice. Humak also contributed to three general assemblies of the partners consortium in Brussels, Thessaloniki and Kosice.  

In August 2024, Humak team organised a roundtable discussion on the theme of “Innovation Policy and Cultural Policy relations” at the biannnual largest international cultural policy research conference (ICCPR), that was held in Warsaw – this event was contributed by experts from EU countries, the UK, South Korea and Australia. Humak representatives were also invited to share their work outcomes during conference presentations in Ghent at the opening of the Flemish Presidency in the EU and at the panel discussion in Thessaloniki during the “Beyond” conference.  

Researchers from Humak involved in EKIP activities present research questions and related material on these thematic areas, discussing the associated dilemmas with experts, academics and researchers at several international and Nordic conferences, such as ICCPR in Warsaw (2024), NordicCCPR in Oslo (2025), AIMAC in Lisbon (2024) and Rio de Janeiro (2026), ESA in Porto (2025) and ENCATC in Nice (2026), as well as the FinnishCCPR in Joensuu (2025) and Oulu (2026). The team is also preparing a series of peer-reviewed academic publications on this topic. Another deliverable is the Ekip Workbook, which aims to provide a practical guide to supporting cross-innovation that is accessible, replicable, and useful to city policies. Humak is also contributing to research and development activities related to the assessment workshop for the prototyping of an innovation portfolio within cities’ CCI innovation ecosystems. This includes coordinating the policy prototyping activities in Tampere in 2026.   

Graafinen kuva, jossa on teksti 'What is ekip?' isoin kirjaimin. Keskellä on useita päällekkäisiä harmaita rakennuselementtejä värikkäiden muotojen päällä. Alareunassa on luettelo, joka kuvaa ekipin roolia, kuten verkostojen verkosto ja EU:n lippulaivahanke. Alakulmassa näkyy ekip‑logo ja Euroopan unionin rahoitusmerkintä.

Publications

Cross-Innovation and the Performing Arts. The ekip Policy Lab perspective
Article

Cross-Innovation and the Performing Arts. The ekip Policy Lab perspective

Väläyksiä Humakista 9 (p. 76-79)

Article

Open Innovation and the Policy Landscape of Cultural and Creative Industries in Europe. Humak lessons from the first year of ekip Horizon Europe

Väläyksiä Humakista 8 (p. 104-107)

Article

Cultural and Creative Industries Innovation Policy Platform: the beginning. Humak UAS in the Horizon Europe ‘EKIP’ project”

Väläyksiä Humakista 7 (p. 48-49)

Campaign posters

The ekip policy engine

Staff

The Project Manager Marcin Poprawski and Researcher Elisa Kraatari.

Marcin Poprawski

Marcin Poprawski

Lehtori, Senior Lecturer Helsingin kampus
0504397352
Elisa Kraatari

Elisa Kraatari

Researcher Helsingin kampus
0504083502

Sustainable Development Goals

  • 08. Ihmisarvoista työtä ja talouskasvua
  • 09. Kestävää teollisuutta, innovaatiota ja infrastruktuureja
  • 11. Kestävät kaupungit ja yhteisöt